Little Prince commenced trading in 1994, Initially specializing in Nursery products.

Through an initial focus in the Nursery industry Little Prince had built itself into one of the leading nursery companies in Israel.

In 2010, Little Prince implemented a diversification strategy that saw it evolve into 2 business units, focusing on sourcing and developing key brands & product segments.

These business units are as follows: nursery and toys.

Each business Unit is headed by a specialist in its field and is supported by

sales and marketing team.

Our Mission

Little Prince strives to lead the market in customer service, product sourcing and development, strong retailer relationships and the implementation of progressive And Innovative marketing programs.

Corporate Objectives

  1. To lead the market in the following segments: Toys and Nursery.
  2. Guarantee the highest level of customer service.


Always at your service,